About us

Some stories begin with a dream
Ours began with a friendship

In the spring of 1999, two best friends Emma Hayes and Grace Miller stood in front of a small white storefront on a quiet street in Memphis, Tennessee
With nothing more than a shared vision, a few handmade racks and a deep love for timeless, feminine style, they opened the doors to what would become Emma & Grace Memphis

What started as a simple neighborhood boutique quickly grew into something far more meaningful
Over the years, our boutique has become a place where generations of women come to feel seen, confident and beautiful just as they are

Emma and Grace built this brand with care, trust and a belief that clothes should never wear the woman — she should wear them
They handpicked every piece with the same attention they gave to every customer, creating not just a store but a community

From the very beginning, quality has been at the heart of everything we do
We choose fabrics that feel as good as they look, pay attention to every detail and collaborate only with makers who share our values
Every item we offer is made to last, pieces you’ll reach for season after season knowing they’ll always make you feel your best

Today, more than two decades later, that same spirit still lives in every detail from the soft fabrics we select to the warm way we welcome every guest
A lot has changed since 1999 but the heart of our boutique remains exactly the same

We are proud to celebrate over 25 years of friendship, fashion and women supporting women
We’re so honored that you’re part of our story

With love
Emma & Grace
Est. 1999 Memphis, Tennessee